Tech Talks in 20

S3 Ep 13 The importance of UX in CX

Delivering an optimal customer experience (CX) isn’t just about creating engaging, relevant interactions for external customers. It’s also about delivering a positive, appealing internal user experience for CX employees.

Organizations need to provide technology solutions and tools that frontline agents and software engineers can use to create and deliver the ideal experience for each customer. These solutions should also give internal CX users a user experience (UX) that enables them to succeed with relative ease.

In this episode of Tech Talks in 20, Christine Curtis, VP of User Experience and Design at Genesys, examines how design thinking improves UX and why no organizations should leave experience designers as an untapped voice of the customer. 

S3 Ep 12 Making the business case for new customer experience technology

The need for customer experience (CX) innovation is near constant today. Keeping pace with customers’ changeable preferences requires agility. For some organizations, that means it’s time for a technology transformation, like a migration to cloud or an AI implementation. A clear business case will help to reduce any associated risks and build strong buy-in from the C-suite.

Gio da Silva, Senior Director, Value Consulting, explains how to show the business value of a migration or implementation in hard numbers, as well as soft benefits. He discusses the essential elements needed to build a business case that eliminate hesitation and instills confidence — paving the way for a successful CX transformation.  

S3 Ep. 11 - CX evolution: Getting buy-in for change

Your customer experience (CX) is evolving. Maybe you’re moving to the cloud, incorporating an employee experience solution or going big on artificial intelligence (AI)-powered self-service. Whatever move you’re making, you anticipate significant benefits. But does everyone in your organization see it that way? And how can you get them all on board?

Jodi Thompson, Business Consulting Director at Genesys, lays out a clear and compelling case for making change management an integral part of your CX evolution strategy. Generate support, overcome institutional inertia and accelerate both implementation and adoption. Plus, you’ll learn why resistance to your plan is a gift you shouldn’t ignore. 

S3 Ep. 10 AI has EX superpowers

Savvy brands have already harnessed the power of artificial intelligence (AI) to supercharge customer experiences. Next up for AI – unleashing EX superpowers. David Wasserman, Senior Director of Product Marketing for Workforce Engagement Management, and Jane Hendricks, Senior Product Marketing Manager for Conversational AI at Genesys, explain how AI can improve employee experiences. From quality management to continuous performance improvement to forecasting and scheduling, AI supports agents, reduces friction and empowers CX leaders to act in real time. 

S3 Ep. 9 Supercharging your CX with the right apps

You’ve invested time and resources into selecting a customer experience (CX) platform that will empower you to deliver exceptional experiences for customers and employees. But no platform can fulfill every business requirement, unique use case or industry-specific process. To truly differentiate your CX and maximize the value or your tech, you’ll need to round out your capabilities with the right apps.

Sam Rector, Senior Product Marketing Manager at Genesys, explains the strategic value of pairing a flexible CX platform with a robust marketplace of curated apps. This powerful combination offers turnkey innovation. Plus, you’ll hear expert guidance for evaluating an app marketplace. 

S3 Ep. 8 The endless possibilities for outbound engagement

The days of manual data cleaning and batch processing to load a simple dialer are gone. Today’s outbound campaigns are much more sophisticated. With resilient databases in the cloud, smart CRM systems and advanced technology for reaching customers on the channels they prefer, you can easily build campaigns that deliver timely, personalized engagement. Rian Logan, Senior Strategic Sales Consultant at Genesys, explains how technology innovations have expanded the possibilities for outbound communications. Artificial intelligence can anticipate customers’ needs and engage them proactively with the right information at the right time. And with integrated compliance tools, you can ensure that your outbound campaigns meet regulatory requirements — even as they evolve.

S3 Ep. 7 The power of technology to engage CX employees

Great CX employees want opportunities to learn new skills and advance their careers. And they want clear, consistent expectations. Delivering on those preferences can keep your employees engaged and motivated — and that increases your chances of retaining them.

David Wasserman, Senior Director of Product Marketing for Workforce Engagement Management at Genesys, explains how technology can help. Using the science of empathy and human behavior, the right technology can help with timely feedback, positive reinforcement and guidance to keep employees engaged. The right nudge at the right moment motivates to take the best action, improve their own performance and deliver on your brand’s promise.

S3 Ep. 6 Training agents to get the most from your CX tech

Technology should never be a barrier to delivering great customer experiences (CX). With the right training, it won’t be.

The real value of your CX tech depends on how well you use it. If agents aren’t using all the capabilities you’ve invested in, you’re missing a critical opportunity to optimize your operation. Boosting technology adoption sometimes can be an elusive goal. But focusing on one thing — agent training — can simplify the process and ensure success.

Inna Ekhaus, Vice President of Genesys Beyond, explains how CX managers can leverage agents’ enthusiasm for learning new skills to get more from their tech investments.

S3 Ep. 5 Using tech to retain, support and train agents

For many contact centers, high turnover among agents is business as usual. But customer experience (CX) work is changing fast. And this approach won’t be sustainable for much longer. Customer expectations are rising, and they’re redefining frontline CX work. Agents need more robust problem-solving and analytics skills to handle complex interactions with empathy. The challenge of developing those skills grows as turnover increases.

It’s time to rethink strategies for retaining, supporting and training agents. David Wasserman, Senior Director of Product Marketing for Genesys Workforce Engagement Management, breaks down the trends driving turnover today — and explains how new strategies and technology can reverse them.

S3 Ep. 4 The key to an effective omnichannel strategy

Omnichannel CX is top of mind for many contact centers — for good reason. Being everywhere your customers want you to be creates a significant competitive advantage. But simply being present on the channels your customers prefer isn’t enough. An effective omnichannel strategy requires the right blend of channels, artificial intelligence (AI) and a human touch.  

Josh Goldlust, VP of Product for Digital and AI at Genesys, explains how to ensure your interactions are relevant, proactive and connected across channels. The key is putting the customer at the center and building your strategy around their viewpoint.