S4 Ep.2 Knowledge management and the customer experience

Research finds that customers want a fast, first-interaction most when contacting an organization for a service or support issue. And customer experience leaders say one of their agents’ biggest frustrations is a lack of data to quickly resolve customers’ queries in the moment. Knowledge management can help with both.  

 When organizations use knowledge management as a single source of truth across channels, valuable information is always available — for issue speedy issue resolution through agent-assisted or self-service, for real-time personalization, for agent enablement. In this episode, Coty Smith, Director of Digital Innovation at Genesys, discusses the invaluable role knowledge management plays in customer and employee experiences, and how organizations can use it to create a steel thread of dynamic, pervasive insight across customer-facing functions. He also examines the role artificial intelligence plays in improving employees’ and customers’ access to knowledge.